Our senses are the gateway to true connection
We build emotional bonds between brands and their audience.
Sensory Design is an international innovation lab that blends the digital and the physical worlds.
We leverage research and development activities to create immersive, multi-sensory experiences that establish a powerful, durable connection between products, people, and spaces.
Experimental by nature, we disrupt the ordinary, challenge how brands communicate, and transform the mundane into the extraordinary.
We combine applied sensory design principles with research on emotional intelligence, offering services that help brands maximise their emotional impact.
AREAS OF EXPERTISE
Emotive Communication
BRINGING STORIES TO LIFE THROUGH THE SENSES
We craft multisensory storytelling experiences that go beyond visuals, engaging sound, touch, and scent to create deeper emotional connections.
Whether through ASMR videos, sound branding, or interactive campaigns, we design communication that you don’t just see – you feel.
Multisensory Products
TRANSFORMING BRANDS INTO TANGIBLE EXPERIENCES
Products don’t just serve a function – they evoke emotions.
We design custom Feel Kits, sensory packaging, and branded scents that engage multiple senses, making your brand more memorable and immersive.
Immersive Experiences
DESIGNING ENVIRONMENTS THAT SPEAK TO YOU
Spaces should be felt, not just seen.
We create immersive retail, event, and exhibition experiences that optimise sensory stimulation – through sound, scent, texture, and light – to leave a lasting emotional impact.
Sensory design focuses on enriching individual experiences by stimulating the five human senses and appealing to people on a more intuitive, less rational level.
The practice aims to trigger emotional responses through experiences that shape impactful, long-lasting memories so that brands can be perceived more positively.
We experiment across disciplines to find the optimal way to engage users through sensory stimulation. This process of experimentation, which combines practical applications with research projects, discovers new ways to connect and challenges how brands communicate, feel, and relate to their audience.
Feel Kits
MAKE YOUR BRAND TANGIBLE
Transform your brand into a multisensory experience with custom-designed kits that engage touch, scent, sound, and more.
Create lasting emotional connections beyond the digital world.
ASMR Videos
SENSORY STORYTELLING IN MOTION
Enhance your brand with high-impact ASMR videos that captivate audiences through immersive sounds and textures.
Perfect for digital campaigns that leave a lasting impression.
Sensory NFT
UNIQUE DIGITAL EXPERIENCES
Bridge the gap between physical and digital with sensory NFTs.
Create exclusive, collectible experiences that engage audiences in an entirely new and interactive way.
Connect with us
Book a 15-minute free video call or come and visit us at Bolzano’s NOI TechPark – one of Italy’s top innovation and technology hubs – to discover how your brand experience can be reinvented.
Sensory Design GmbH
Via Alessandro Volta 13A
IT-39100 Bolzano
(Italy)
+39 0471 166 0114
hello@sensorydesign.com
Book a video call