Sensory Design is an international innovation lab that blends the digital and the physical worlds.

We leverage research and development activities to create immersive, multi-sensory experiences that establish a powerful, durable connection between products, people, and spaces.

Experimental by nature, we disrupt the ordinary, challenge how brands communicate, and transform the mundane into the extraordinary.

We combine applied sensory design principles with research on emotional intelligence, offering services that help brands maximise their emotional impact.

Sensory design focuses on enriching individual experiences by stimulating the five human senses and appealing to people on a more intuitive, less rational level.

The practice aims to trigger emotional responses through experiences that shape impactful, long-lasting memories so that brands can be perceived more positively.

We experiment across disciplines to find the optimal way to engage users through sensory stimulation. This process of experimentation, which combines practical applications with research projects, discovers new ways to connect and challenges how brands communicate, feel, and relate to their audience.

Sensory Design is a member of Chora Group.